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Mar172011

Funnel Attribution Leads to more Effective Marketing

Author: mguido | Tags: Display, Advertising, Search, Full Funnel Attribution, Marketing | Categories:
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Here is a great deck from Dave Zinman , Vice President and General Manager, Display, Yahoo! North America, with data proving that ... [More]

Feb112011

Display Advertising: MORE than a Click

Author: rwebster | Tags: CTR, Offline Impact, Display Advertising, Site Visits, Future Sales | Categories:
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Wow, it’s been a while since we’ve updated the blog section. It’s amazing how busy things can get around here. A... [More]

Oct082010

Optimizing Online Ad Campaigns for Higher Click-Thru and ROI

Author: rwebster | Tags: CTR, ROI, Optimization, Online Advertising, Creative | Categories:
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As a publisher of some of the largest niche web sites in IT and software community web sites, we see a wide variety of online ad c... [More]

Oct072010

Display Ads Can Increase Click-Through Rates Of Search Ads By 22%

Author: mguido | Tags: online advertising, CTR, Display, Search, Brand Awareness | Categories:
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Display ads serve a greater purpose than simply CTRs and inevitably lead gen. In addition to creating brand awareness, display ads... [More]

Oct052010

Can You Measure A Campaign Based On CTR Alone?

Author: mguido | Tags: online advertising, CTR, ROI, measurement, statistics | Categories:
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I really love this article and I think the analogy is awesome. Today’s marketers are so focused on CTRs that they lose sight... [More]

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